If you’re like most entrepreneurs or business owners, you had to make hundreds of decisions when you launched your business. While ‘brand’ was no doubt on your list, it likely meant choosing a name, designing a logo and picking fonts and colours. You built a website and you’ve tried the marketing tactics that everyone said would work, like social media or blogging, but with limited success.
These disconnected marketing tactics, without a strong brand foundation, are like trying to fit into the ‘in’ crowd at school, while also wanting to stand out and be noticed. It can leave you undifferentiated, chasing trends, and feeling hollow.