Light Up Your Brand

Your brighter brand

Your brand is the soul-spark of your business. When it authentically feels like you, and when your customers get it, your brand has the power to fuel growth, build a loyal clientele, and even start a movement. Your brand is your business’s most important asset; it is the spark, the light, the flame and the fire.

Solid brand & marketing strategy, leadership & support:

That’s the Firefly Effect

As a Fractional CMO, I bring marketing experience, strategy, and direction into your business.
I help you create and execute the brand and marketing programs that will get you to your goals.
It’s the easiest way to add expertise, understanding, and insights to your business:

An experienced marketing leader on your side

Right-sized, right-fit marketing strategy

A fresh appreciation for your brand’s differentiation

New ways to connect with ideal customers

Resource-savvy activities that inspire, delight & deliver!

What’s a Fractional CMO?

A fractional CMO is a part-time executive who works with you and your marketing team and is responsible for your marketing outcomes.

We’ll find out what your goals are and how you work best to create the comprehensive, realistic marketing plan that achieves your goals.

Along the way, we’ll make sure your team is performing well and in good spirits. We’ll also put in the systems and processes to make your marketing a reliable asset to your company.

We’d love to hear what your goals are… and help you reach them with winning marketing that gets results.

Inspirational Guidance for Business Leaders

Aligned and sincere

I’m Louise Taylor and I help clients develop powerfully authentic brands and marketing. I’ve got this way of seeing straight into a business’ heart and illuminating what makes it special.

Over my 20+ years as a corporate brand and marketing executive and entrepreneur, my fascination with the power of a brand and its impact on a business’s success has fueled my desire to help companies become the best and most authentic versions of themselves.

As a Fractional CMO and Fascinate Certified Advisor, I’ve developed purposeful programs that guide business leaders to reveal and refine their purpose, values, and differences, so they can nurture a thriving culture and foster meaningful connections with customers they love.

The brand authenticity gap

Your business is transforming, and you’re ready for next-level growth. But you have a brand gap.

  • Your current brand doesn’t reflect your vision or desired culture
  • You’re unsure what your advantages are, or how to communicate them
  • You don’t know how to stand out against your competitors
  • Your marketing efforts are disconnected, ineffective and feel inauthentic
  • You don’t love your logo, website, and presentation slides
  • You don’t relate to (or love) your current customers

The Firefly Effect programs are designed for purpose-driven business leaders seeking a more connected, inspiring and genuine brand. I will guide you to reveal your true brand so it can shine with a genuine personality. You’ll see my highly perceptive nature at work, combined with a rigorous brand development process, to create a brand foundation that shines, so you can attract clients you love.

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